During these blustery winter months, our skin get dry and cracked. Personally, I itch more and my skin looks older. Of course you know a good moisturizer is important, but during the really cold months, sometimes it takes more. The first thing I do after a shower in the morning is apply moisturizer. I just lightly towel dry, still damp and then apply moisturizer. This locks in the moisturizer from my shower. I use a heavy duty cream for my body, like Lubriderm. Anything from the drugstore will do, as long as it is for extra dry skin. For my hands, I like Gold Bond Ultimate softening skin therapy lotion. You can use this on your skin also, but it's quite rich and thick and may be too much, but for exposed hands, it's perfect. Then for my face I use Kinerase Pro+Therapy Ultra Rich Day Repair, this is a great moisturizer as well as anti-aging treatment. Usually this is enough, but when it's not, I grab a bottle of olive oil and apply it directly to the affected area, and by the next day, my skin is healed. Recently, my lips were cracked and bleeding, so I rubbed some olive oil on them before bedtime, and the next morning they were completely healed.  

For more serious dry skin conditions like Eczema, Dermatitis or Psoriasis, you may need to see a dermatologist.