This winter avoid looking older by keeping your skin moisturized. For some of us it's not that easy, as it will make our skin look oily. So a great alternative is a moisturizing mask, used up to once a day. The one I use is Clarins HydraQuench Cream-Mask. It's a cream-mask that intensively re-hydrates and revitalizes my skin, keeping it from getting dried out in the cold winter months. It's a reasonably priced mask ($35 at Nordstrom.com) that lasts about 6 weeks if I use it every other day. I put it on in the evening, as if I do it in the morning my face looks a bit oily. Don't apply past the brow or eye bone or you could wake up with puffy eyes.

Also it was named a 'Consumer Choice' at Allure magazine